Дата публикации: 05.12.2020
Оценка отлично
It couldn´t be said that cave paintings in some way represented the first forms of advertising.
Тип ответа: Одиночный выбор
true
false
Management is a career. Leadership is a …
Тип ответа: Одиночный выбор
habit
calling
place
… department combines research with strategic thinking.
Тип ответа: Одиночный выбор
Production
Finance & Accounts
Account Planning
… placement is the promotion of branded goods and services within the context of a show or movie, rather than as an
explicit Advertisement.
Тип ответа: Одиночный выбор
Online
Public
Product
Until recently broadcast advertising … (be) the most dominant way to reach a large number of consumers.
Тип ответа: Текcтовый ответ
has been
Cell Phone & Mobile Advertising … (spread) rapidly.
Тип ответа: Текcтовый ответ
Is spreading
The account planning department is often a mix of researchers and …
Тип ответа: Одиночный выбор
creative Directors
advertising Managers
account Managers
… Advertisements are primarily designed to inform and educate rather than sell a product or service.
Тип ответа: Одиночный выбор
Print
Broadcast Advertising
Public Service
Online
… is a relatively new form of Advertising, which uses different kinds of portable electronic devices with Internet
connectivity.
Тип ответа: Одиночный выбор
Cell Phone & Mobile Advertising
Public Service Advertising
Online Advertising
One person actually … be the entire ad department.
Тип ответа: Одиночный выбор
may
ought
must
can’t
Everyone within creative services reports to the …
Тип ответа: Одиночный выбор
Creative Director
General Manager
Financial Director
The media buying department is usually steered by a …
Тип ответа: Одиночный выбор
general Manager
media Director
financial Director
… ensures that work flows through the agency smoothly, preventing jams that may overwhelm creative teams and lead to
very long hours, missed deadlines and problematic client relationships.
Тип ответа: Одиночный выбор
Traffic
Account Planning
Production
Many brands are returning to … marketing.
Тип ответа: Одиночный выбор
customer acquisition
customer retention
tag-along
In small to mid-sized agencies, traffic is also a part of the … department.
Тип ответа: Одиночный выбор
Creative
Account Planning
Production
… is a mass-market form of communication including television and radio.
Тип ответа: Одиночный выбор
Guerrilla Advertising
Broadcast Advertising
Public Service Advertising
Guerrilla advertising usually … (invite) the consumer to participate or interact with the piece in some way.
Тип ответа: Текcтовый ответ
invites
A solid creative … is one of the main duties of account services.
Тип ответа: Одиночный выбор
composition
brief
essay
project
Three years ago, you … (have) someone very focused on direct mail acquisition.
Тип ответа: Текcтовый ответ
had
The skeleton of major departments in any advertising agency is the same.
Тип ответа: Одиночный выбор
true
false
… department is the engine of any advertising agency. It´s the lifeblood of the business, because this department is
responsible for the product.
Тип ответа: Одиночный выбор
Account Planning
Production
Creative
The roles within the creative department are not numerous.
Тип ответа: Одиночный выбор
false
true
Advertising has evolved into a vastly complex form of …
Тип ответа: Одиночный выбор
organization
service
communication
evaluation
Advertising … (evolve) into a vastly complex form of communication.
Тип ответа: Текcтовый ответ
has evolved
Nowadays many brands … (concentrate) their efforts to target niche groups of prospective customers.
Тип ответа: Текcтовый ответ
concentrate
The driving force behind guerrilla advertising is a large budget.
Тип ответа: Одиночный выбор
true
false
It is the function of the … department to procure the advertising time and/or space required for a successful advertising
campaign.
Тип ответа: Одиночный выбор
Finance & Accounts
production
media buying...
.
Цена: 250 руб.
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Иностранный язык.м тесты Синергия
Оценка отлично
It couldn´t be said that cave paintings in some way represented the first forms of advertising.
Тип ответа: Одиночный выбор
true
false
Management is a career. Leadership is a …
Тип ответа: Одиночный выбор
habit
calling
place
… department combines research with strategic thinking.
Тип ответа: Одиночный выбор
Production
Finance & Accounts
Account Planning
… placement is the promotion of branded goods and services within the context of a show or movie, rather than as an
explicit Advertisement.
Тип ответа: Одиночный выбор
Online
Public
Product
Until recently broadcast advertising … (be) the most dominant way to reach a large number of consumers.
Тип ответа: Текcтовый ответ
has been
Cell Phone & Mobile Advertising … (spread) rapidly.
Тип ответа: Текcтовый ответ
Is spreading
The account planning department is often a mix of researchers and …
Тип ответа: Одиночный выбор
creative Directors
advertising Managers
account Managers
… Advertisements are primarily designed to inform and educate rather than sell a product or service.
Тип ответа: Одиночный выбор
Broadcast Advertising
Public Service
Online
… is a relatively new form of Advertising, which uses different kinds of portable electronic devices with Internet
connectivity.
Тип ответа: Одиночный выбор
Cell Phone & Mobile Advertising
Public Service Advertising
Online Advertising
One person actually … be the entire ad department.
Тип ответа: Одиночный выбор
may
ought
must
can’t
Everyone within creative services reports to the …
Тип ответа: Одиночный выбор
Creative Director
General Manager
Financial Director
The media buying department is usually steered by a …
Тип ответа: Одиночный выбор
general Manager
media Director
financial Director
… ensures that work flows through the agency smoothly, preventing jams that may overwhelm creative teams and lead to
very long hours, missed deadlines and problematic client relationships.
Тип ответа: Одиночный выбор
Traffic
Account Planning
Production
Many brands are returning to … marketing.
Тип ответа: Одиночный выбор
customer acquisition
customer retention
tag-along
In small to mid-sized agencies, traffic is also a part of the … department.
Тип ответа: Одиночный выбор
Creative
Account Planning
Production
… is a mass-market form of communication including television and radio.
Тип ответа: Одиночный выбор
Guerrilla Advertising
Broadcast Advertising
Public Service Advertising
Guerrilla advertising usually … (invite) the consumer to participate or interact with the piece in some way.
Тип ответа: Текcтовый ответ
invites
A solid creative … is one of the main duties of account services.
Тип ответа: Одиночный выбор
composition
brief
essay
project
Three years ago, you … (have) someone very focused on direct mail acquisition.
Тип ответа: Текcтовый ответ
had
The skeleton of major departments in any advertising agency is the same.
Тип ответа: Одиночный выбор
true
false
… department is the engine of any advertising agency. It´s the lifeblood of the business, because this department is
responsible for the product.
Тип ответа: Одиночный выбор
Account Planning
Production
Creative
The roles within the creative department are not numerous.
Тип ответа: Одиночный выбор
false
true
Advertising has evolved into a vastly complex form of …
Тип ответа: Одиночный выбор
organization
service
communication
evaluation
Advertising … (evolve) into a vastly complex form of communication.
Тип ответа: Текcтовый ответ
has evolved
Nowadays many brands … (concentrate) their efforts to target niche groups of prospective customers.
Тип ответа: Текcтовый ответ
concentrate
The driving force behind guerrilla advertising is a large budget.
Тип ответа: Одиночный выбор
true
false
It is the function of the … department to procure the advertising time and/or space required for a successful advertising
campaign.
Тип ответа: Одиночный выбор
Finance & Accounts
production
media buying...
.
Цена: 250 руб.
Купить или узнать подробнее
← Назад на главную страницу