Иностранный язык.м тесты Синергия


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It couldn´t be said that cave paintings in some way represented the first forms of advertising.
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true
false



Management is a career. Leadership is a …
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habit
calling
place


… department combines research with strategic thinking.
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Production
Finance & Accounts
Account Planning


… placement is the promotion of branded goods and services within the context of a show or movie, rather than as an
explicit Advertisement.
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Online
Public
Product


Until recently broadcast advertising … (be) the most dominant way to reach a large number of consumers.
Тип ответа: Текcтовый ответ
has been

Cell Phone & Mobile Advertising … (spread) rapidly.
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Is spreading


The account planning department is often a mix of researchers and …
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creative Directors
advertising Managers
account Managers



… Advertisements are primarily designed to inform and educate rather than sell a product or service.
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Print
Broadcast Advertising
Public Service
Online


… is a relatively new form of Advertising, which uses different kinds of portable electronic devices with Internet
connectivity.
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Cell Phone & Mobile Advertising
Public Service Advertising
Online Advertising


One person actually … be the entire ad department.
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may
ought
must
can’t


Everyone within creative services reports to the …
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Creative Director
General Manager
Financial Director


The media buying department is usually steered by a …
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general Manager
media Director
financial Director



… ensures that work flows through the agency smoothly, preventing jams that may overwhelm creative teams and lead to
very long hours, missed deadlines and problematic client relationships.
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Traffic
Account Planning
Production



Many brands are returning to … marketing.
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customer acquisition
customer retention
tag-along



In small to mid-sized agencies, traffic is also a part of the … department.
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Creative
Account Planning
Production

… is a mass-market form of communication including television and radio.
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Guerrilla Advertising
Broadcast Advertising
Public Service Advertising



Guerrilla advertising usually … (invite) the consumer to participate or interact with the piece in some way.
Тип ответа: Текcтовый ответ
invites


A solid creative … is one of the main duties of account services.
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composition
brief
essay
project


Three years ago, you … (have) someone very focused on direct mail acquisition.
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had


The skeleton of major departments in any advertising agency is the same.
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true
false


… department is the engine of any advertising agency. It´s the lifeblood of the business, because this department is
responsible for the product.
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Account Planning
Production
Creative


The roles within the creative department are not numerous.
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false
true



Advertising has evolved into a vastly complex form of …
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organization
service
communication
evaluation


Advertising … (evolve) into a vastly complex form of communication.
Тип ответа: Текcтовый ответ
has evolved


Nowadays many brands … (concentrate) their efforts to target niche groups of prospective customers.
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concentrate

The driving force behind guerrilla advertising is a large budget.
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true
false


It is the function of the … department to procure the advertising time and/or space required for a successful advertising
campaign.
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Finance & Accounts
production
media buying...

.

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